Maternal Child Health Nonprofit
Consulting​ and Strategic Planning
As you seek to create greater impact on the populations you serve, you may benefit from outside experience and expertise of our Evidence 2 innovate consultants. E2i works in tandem with
your team, providing strategic support to help you  successfully
​execute your mission and reach your goals.​​

Consulting Services:

  • Getting started
  • Advise during the setup process
  • Create financial goals
  • Assist with fundraising
  • Evaluate solutions to any current issues

Strategic Planning Services:

  • Finding Strategic Clarity:  On point strategies, effective resource use with desired outcomes and public health impact. Attention to equitable outcomes addressing racial disparity.
  • Maintenance and Growth:  Monitoring and surveillance data with attention to opportunities for growth that allow a wider reach to serve people and families.
  • Funding Strategy and Fiscal Responsibility: Developing a funding approach that balances government and grant funding
  • Program Effectiveness: Evaluating whether your organization has the right leadership, expertise, and organizational/decision-making structures and processes in place to execute your strategy.
  • Network Resources and Utilization:  Organizing resources to work most effectively with your network affiliates and members to pursue your impact goals.
  • Evidenced Based Outcomes: Shifting from a pilot program to proven effectiveness and conversion to the most practical model.

Our Consultants:

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Merry McKenna, RNC-OB, Executive Director, founder and creator of 'Before Baby' Moms Club of Virginia, resides in rural southwest Virginia and is by trade a registered nurse specialist certified in Inpatient Obstetrics with an undergraduate degree in Business and Marketing. Business and nursing seemed a perfect marriage when she first introduced Baby Basics to Southwest Virginia in 2006. Merry served for as the Director and Coordinator of the Southwest Virginia Perinatal Council for over 15 years, as well as the Perinatal Council State Chair. This position was funded through a Title V Block Grant from the Virginia Department of Health. The Perinatal  Councils were charged with conducting Fetal Infant Mortality Reviews (FIMR) and program implementation to improve birth outcomes. During her tenure, Merry was also a member of the Governors Task Force on Perinatal Depression and was a team member of the Maternal Mortality Review Board. She presented successful programming outcomes for rural application of Baby Basics at the National American College of Obstetrics and Gynecology (ACOG) meeting in New Orleans,  and participated in presenting those outcomes to the Virginia General Assembly Joint Commission on Health. As a result, the Baby Basics Program was later mandated for inclusion in the Virginia Governor's work plan to reduce infant mortality. Merry works in partnership with the March of Dimes Virginia Chapter to implement Moms Clubs across the state and serves on their Maternal Child Health State Committee. As a healthcare consultant, she assists public and private organizations with innovative initiatives to improve pregnancy and birth outcomes. ​​​
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Liz Marshall, MPH, Program Consultant, is a past manager of the Smoking Cessation and Reduction in Pregnancy Treatment (SCRIPT) program at the Society for Public Health Education in Washington, D.C. As a program manager in public health, Liz has experience in planning, implementing, and evaluating grant-funded projects for underserved populations. As a health educator, she has extensive experience facilitating small groups of adult learners. She’s been continuously certified as a childbirth educator (ICEA) and birth doula (DONA) since 1999 and has taught hundreds of pregnant women and their partners in a wide variety of settings, including the prenatal clinics of the Columbus (Ohio) Health Department. In Newport News, Virginia, she led two BB Moms Clubs, including one at a residential drug/alcohol treatment facility for pregnant women known as South-Eastern Family Project. In 2011, she received the Hampton Roads Child Health Advocacy Award from the Consortium for Infant and Child Health (CINCH) for “Grass Roots Advocate.” She has a Master of Public Health degree from The Ohio State University. Liz is currently teaching in the University of Maryland Department of English writing programs.​
LET'S TALK
Merry McKenna @ 276-494-5419
Bristol, Virginia